How to Double Your Customer Lifetime Value

How to Double Your Customer Lifetime Value Customer lifetime value is one of the most important metrics in any business, for one simple reason: Customer Acquisition Costs < Customer Lifetime [...]


The Best Ways For eCommerce Businesses To Use Online Advertising

You’ve finally done it. You’ve bought your domain. You’ve set up your website. You’ve even created some social media accounts. And you’ve set up your online store. It’s time to start selling! But [...]


‘Viral’ Is Not The Objective, Targeted & Precise Audiences Are

The current trend on sites such as LinkedIn, and indeed this one is for erstwhile ‘experts’ to plaster the posts with masses of generic marketing wisdom. I don’t wish to be [...]


10 Ways to Drastically Improve Your Business Adwords Campaigns

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a [...]